Paper and electricity synchronization of the hotte

Publishing House paper and electricity synchronization into a trend can achieve win-win results for all parties

release date: Source: Shenzhen business daily editor: Bao's number of Views: 1752 copyright and disclaimer

core tip: since this year, Shanghai Translation Publishing House has launched a comprehensive pre-sale of Haruki Murakami's new novel "assassinating the commander of the knight" online and offline on the same day; The famous novel "hundred years of solitude" by Garcia Marquez, the Nobel Prize winner in literature, will be launched on the digital reading platform for the first time, and a series of famous works will be launched jointly with new classics and other publishers...

[China Packaging News] since this year, Shanghai Translation Publishing House has launched a comprehensive pre-sale of Haruki Murakami's new novel "assassinating the captain of the knight" on the same day; The famous novel "hundred years of solitude" by Garcia Marquez, the Nobel Prize winner in literature, will be launched on the digital reading platform for the first time, and a series of famous works will be launched jointly with new classics and other publishing houses... With the rapid development of digital reading and the rapid development of digital publishing, the boundary between the electronic book and the paper book market seems to become increasingly blurred. More sales data show that the introduction of e-books also contributes to the sales of paper books. The two are mutually reinforcing, rather than an either or relationship. Some even commented that the integration of paper and electricity has become an irresistible trend

paper, electronic and audio are indispensable

according to the 2017 China Digital Reading white paper released in April this year, the scale of China's digital reading market in 2017 has reached 15.2 billion yuan, an increase of 26.7% over the previous year; The number of users is nearly 400million, of which young readers account for more than 70%; The proportion of middle-aged people reached 27.3%, an increase of 8.8 percentage points; The elderly accounted for 1.2%, an increase of 0.5 percentage points, and the age distribution of digital reading users was more dispersed, expanding to the whole age group. The data also showed that users' willingness to pay for e-books increased from 60.3% in 2016 to 63.8% in 2017

once upon a time, there was a widespread concern in the book industry that "paper books are about to die out, and e-books will replace paper books". People once thought that the users of paper books and e-books are relatively separated. However, in recent years, the publishing industry has been trying to synchronize paper and electricity, or e-books have taken the lead, and the integrated sales platform of paper and electricity has been increasing. Many readers have formed the reading habit of reading both paper books and e-books

coincidentally, according to the survey data of Amazon China 2018 national reading report released by Amazon China in April this year, reading paper and electricity together is the mainstream of respondents' reading, and 55% of respondents said that they read both paper books and e-books in the past year. At the same time, with the continuous popularity of digital reading, more and more readers began to read mainly e-books. The survey showed that 19% of the respondents said they mainly read e-books in the past year, surpassing the proportion of 12% of the respondents who mainly read paper books

in particular, as pointed out in the 2017 China Digital Reading white paper, in terms of audio reading, in 2017, knowledge payment services with audio as the main transmission carrier, which had a great impact on large loads, developed rapidly and became the highlight of the industry growth. The Amazon China 2018 national reading report also shows that the emerging audio books in recent years are a useful supplement to paper books and e-books. 12% of the respondents said that they would read paper books, e-books and audio books at the same time in the past year. The proportion of respondents who only read audio books was only 0.24%. Audio books still have huge market development space. In terms of age, post-50s, post-60s and Post-70s will have more exposure to audio books than other age groups

paper and electricity synchronization makes all parties win-win

looking at the trend of the book market in recent years, the synchronous issuance of paper books and e-books has gradually become a trend. At the same time, the mutual promotion effect of paper books and e-books is obvious. At the end of last year, when Amazon China released the reading trend in 2017, it introduced that the proportion of paper and electronic synchronized publishing of key books in 2017 increased by nearly 60% compared with the previous year, and the sales of online paper and electronic synchronized books were more than three times that of non paper and electronic synchronized books in the same period

I learned that the people's post and Telecommunications Publishing House publishes more than 3000 new books every year, of which 5 have been published electronically to avoid problems with your test results. Han Weidong, President of Shanghai Translation Publishing House, told that in 2018, the Shanghai Translation Publishing Community paid more attention to promoting the synchronization of paper and electricity. In the first half of this year, the agency launched Haruki Murakami's new work "assassinating the commander of the knight", which was synchronized on the shelves of paper and electricity across the country and was widely welcomed by the market. The paper and electricity synchronization rate of readers of well-known private publishing companies in China is more than 85%, and the benefits have increased by tens of millions of yuan. Readers' recently listed "Qingming Riverside password 5" once again adopts the way that e-books are released before paper books, which is popular in the market. It is reported that among the authors of this series, e-books have already exceeded paper books in their royalties. At present, e-books have exceeded the 1million yuan mark, attracting attention

at present, paper and electronic integrated sales platforms are not uncommon in the book market. Dangdang, jd.com, Amazon and other platforms will sell e-books and paper books. In June this year, Alibaba literature and tmall books jointly released a new app "tmall reading". Users buy some paper books and their electronic versions on tmall, realizing the "integration of paper and electricity". It is understood that tens of thousands of e-books were launched in the first phase of tmall reading app, covering children's literature, best-selling novels, economic management and finance, qualification examination, social science life and other fields. Among them, popular books such as principles, bookstore on the island, world history of half hour comics, telling children about the universe, and the riverside code at Qingming Festival have high popularity and attention. "The launch of tmall reading will speed up the process of electronization of paper books, provide users with richer reading scenes, and enable users to obtain more high-quality content in fragmented time." Said Yu Qian, CFO of Alibaba culture and entertainment group and CEO of Alibaba literature

however, some critics believe that although there is a strong demand for e-books at present, the digital resource products including e-books provided in the market are not satisfactory. In other words, the number of publishers that really realize the "paper electricity synchronization" sale is very small. Even in these few publishers, the proportion of the number of e-books in their total book publishing volume. We reported that Wacker silica gel and end analyzed its change law to judge the degree of wear. Ersingenieure Co., Ltd. is developing an ultraviolet printing process, which is very small

then, how to solve this problem under the background of the increasing integration of paper and electricity in the current reading market? Cai Yingchun, deputy director of the library of Shanghai Normal University, suggested that publishing houses should break through the copyright dilemma, be user-oriented, and make e-books no longer an accessory of paper books; In addition, we should also recognize that "paper and electricity synchronization" is a benign development trend of win-win for authors, readers, publishers, sellers and libraries